Tag Archives: advertising in China

Knowing who you sell to…

Successful advertising in China means understanding the China consumer market. A new study by Accenture provides insight, based on a survey of Chinese consumers. Quality, trustworthiness, and the message of a brand or product are the most important factors for … Continue reading

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Developing Markets in China: The Case of Wine

China is increasingly developing a middle class looking to act according to its status. The symbols it is looking for include the accoutrements of their position, such as a car and brand goods, but also the appropriate behavior. One case … Continue reading

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