Tag Archives: chinese consumers

Knowing who you sell to…

Successful advertising in China means understanding the China consumer market. A new study by Accenture provides insight, based on a survey of Chinese consumers. Quality, trustworthiness, and the message of a brand or product are the most important factors for … Continue reading

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Car Owners: A Growing China Consumer Market

For most of us in the US, cars have always been a part of our lives. We grew up with the family station wagon, or perhaps with a minivan, for those who are a little younger. Heck, even our grandparents … Continue reading

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