Tag Archives: marketing to chinese businesses

Chinese Entrepreneurs: A Community Eager for Products and Services

There’s a new generation of Chinese who are becoming entrepreneurs by choice, instead of necessity. In a recent article on Alibaba.com, it was reported that at Tsinghua University, the “fastest growing academic program is in innovation and entrepreneurship.” Calling this … Continue reading

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Interested in marketing to Chinese businesses? Start with an email.

Email is the best method for initially contacting Chinese business executives. In a recent China Prime research report, nearly 1 in 2 Chinese business executives surveyed (44.9 percent) rate email to be the best way of initial contact. The next … Continue reading

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