China Market Briefs and White Papers

China Market Insight Brief:
The China Business Story Takes Shape
As growth continues, business and consumer markets mature and opportunities abound for Western marketers. Every industry around the world is trying to get on the fast track toward cracking the navigational codes necessary to take advantage of the story that is today's - and tomorrow's - China market.

China Market Insight Brief:
Tapping into e-China
As China's internet users push the 300 million mark, Western marketers must learn how to overcome unique obstacles to take advantage of this huge e-opportunity. From Chinese companies looking for partners to China online marketing research, the opportunity for China B2B growth is significant  - and the payoff for Western business that understand how to navigate Chinese culture and China online marketing is staggering.

China Market Insight Brief:
What does the Phrase "Business Ethics" Mean to the Chinese?
Why Western views of black-and-white tend to get lost in a sea of gray. When it comes to doing business in China, the road to ethical harmony can be less than entirely clear. But that's OK. In China as in business anywhere, understanding the terrain is critical to knowing where to place your next step.

China Market White Paper:
Bridging the Chinese Business Cultural Divide
Why Western Businesses Stumble in China, and Three Rules to Keep it From Happening to You. To succeed in China, you and your business need to implement a collective mind-set that appreciates Chinese culture and China cultural differences, creating and leveraging your intercultural savvy to build connections and close business.

China Market Research Insight:
Connecting With Chinese Businesses
A China Prime China market research report. Five key findings on how to connect with, market and sell to Chinese business; As important as relationships are, Chinese business executives value product and service quality and brand strength most of all.